Robin Pizza
A pizza platform end to end — an app you build the order in, an admin panel that runs it, and the landing page that sends people to both.
- Type
- Ordering platform
- Disciplines
- Product design, design systems, development
- Platforms
- Web, iOS, Android
Ordering food is a solved problem right up to the moment somebody wants to change something. Most menus are a list you pick from; Robin is a list you build from. The app opens on the menu, but the thing it is actually built around is the step where you take a pizza apart and put it back together — ingredient by ingredient, priced as you go.
A list you build from.
That only works if the kitchen can keep up with it, so the admin panel is not an afterthought bolted on at the end. Ingredients, menu items, orders and users are one model, and the panel is where it is managed: what is in stock, what is selling, which items are worth keeping and which week was the good one.
The landing page has one job — get the app installed — and the two store badges sit directly under the headline for that reason. Same dark ground, same warm yellow, same photography treatment as the app it is sending people to, so arriving on the store page does not feel like being handed off to somebody else.
